Job Description

Description We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize digital campaigns that increase brand awareness, drive qualified traffic, and generate leads. The ideal candidate combines creativity with strong analytical skills and has hands-on experience managing campaigns across multiple digital channels. Key Responsibilities: + Develop, implement, and manage digital marketing campaigns across paid search, display, social media, email, and web. + Create and optimize content for digital ads, landing pages, and social posts to support lead generation and brand objectives. + Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement. + Manage SEO and SEM initiatives to increase organic visibility and search rankings. + Collaborate with content, design, and sales teams to align marketing efforts with business goals. + Oversee website updates, ensuring optimized user experience and accurate tracking implementation. + Stay current with digital marketing trends, tools, and best practices to continuously enhance campaign performance. Requirements + Bachelor's degree in Marketing, Communications, Business, or a related field. + 2-5 years of experience in digital marketing or related roles. + Proven experience with Google Ads, Meta (Facebook/Instagram) Ads Manager, and Google Analytics. + Knowledge of SEO, SEM, email marketing, and marketing automation platforms (e.g., HubSpot, Mailchimp). + Strong understanding of digital analytics and ability to interpret data into strategy. + Excellent communication, organizational, and project management skills. + Creative thinker with attention to detail and a passion for measurable results. Preferred Skills: + Experience with CRM systems and lead management tools. + Basic design skills (Canva, Adobe Creative Suite) or familiarity with CMS platforms (WordPress, HubSpot). + Experience managing budgets and vendor relationships. + Certification in Google Ads, Google Analytics, or similar platforms is a plus. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

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Permanent employment, Contract work, Temporary work,

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